PUBLIC OPINION RESEARCH  

Understanding constituent viewpoints before implementing a controversial policy change or ballot initiative can make the difference between a successful campaign and a failed one.  Opinion Studies works with government agencies, special interest groups, land developers and political candidates to measure voter inclination and public sentiment.

  • The city of San Luis Obispo wanted feedback from city residents about a water conservation program.  Opinion Studies conducted focus groups in which residents viewed TV spots and collateral materials. Several changes based on group findings improved the program's messaging.  
  • San Luis Obispo County Public Works Department wanted to understand Los Osos residents' attitudes toward a controversial wastewater facility to be constructed in the town.  Opinion Studies conducted an all-resident mail survey which indicated clear support for one design over the other, allowing decision makers to move forward without further study costs.
  • A land developer was confronted with negative publicity about his proposed development.  Before proceeding with more expensive plans, he wanted to understand just how deep-seated the negative attitudes were and what aspects of his project were the most controversial.  Opinion Studies conducted a telephone survey among area residents which clearly measured the extent of opposition. The land developer decided not to proceed.
 

When you need to know what people are really thinking.