About Opinion Studies

People are diverse and unpredictable. Faced with strategic decisions about people not like themselves, decision makers need input they can trust. Opinion Studies provides just that: information that our clients can count on and trust. We are research experts with decades of experience to back up our studies.  We know how to employ the most appropriate methodology, ask the most pertinent questions, of the right people, at the right time.  At all levels, the data we collect reflect the attitudes of the population we've been asked to survey--whether it's what our clients want to hear or not. We also know how to make sense out of and summarize the information we’ve gathered so findings are apparent and easy to understand.

Led by long-time research professional Robyn Letters, Opinion Studies serves a diverse client base which includes government agencies and political candidates trying to predict voter propensity, marketers trying to measure consumer acceptance of new product concepts, and trial consultants/attorneys interested in assessing juror behavior.  We also count land developers, public relation firms, health care providers and non-profit agencies among our clients--all aiming to better understanding their constituents' opinions.   

Litigation/Jury Research Services:

  • Mock trial/focus group facilitation
  • Shadow jury facilitation
  • Community attitude surveys
  • Change of venue surveys
  • Venue analysis/surrogate site searches
  • Mock juror recruiting
  • Project management
  • Post trial interviews
  • Report writing/editing


Public Opinion/Consumer Services:  

  • Telephone surveys
  • Focus group moderation
  • Mail surveys
  • On-line surveys
  • Personal interviews
  • Participant recruitment
  • Customer attitude surveys
  • Employee surveys
  • Participant Recruiting

Located in San Luis Obispo, CA (one of California's beautiful Central Coast communities), Opinion Studies provides research services to local entities such as PG&E, Cal Poly, government agencies as well as to organizations throughout the country.   In its 30 years in business, Opinion Studies has conducted research projects in nearly every state in the nation including Alaska and Hawaii as well as in Puerto Rico.

California's Central Coast from Pismo Beach pier

California's Central Coast from Pismo Beach pier