Ms. Letters and Opinion Studies produced a survey for a local community [Los Osos] that was struggling with a complex and controversial sewer project. The survey form she developed was comprehensive, yet easy to follow. As a result, we had a very high response rate. The information gathered proved invaluable in the decision-making process
— John Waddell, Project Engineer/Department of Public Works, San Luis Obispo County
I have worked with Robyn Letters on several experimental research projects which were published in peer-reviewed professional journals. She is the consummate professional: exceptionally knowledgeable about all aspects of behavioral research, wise in planning studies, and rigorous and painstaking in execution. I recommend her to anyone with a research problem to solve; she’s perfect.
— Reid Hastie, Ph.D., Robert S. Hamada Professor of Behavioral Sciences, Booth School of Business/University of Chicago
Robyn Letters has conducted focus groups and other research projects for me for more than 20 years. In each project she has been involved in the design of the research protocol and the recruitment of subjects. She is so effective as a moderator, that I use tapes of her group and personal interviews to teach my students about qualitative research.
— Susan H. Evans, Ph.D., Research Scientist/Keck School of Medicine, University of Southern California
Robyn Letters and her Opinion Studies group are “a cut above” others in sampling, field research, focus group and mock trial facilitation, and report development. Robyn’s sensitivity to changing client needs and budget constraints and her knowledge of prevailing attitudes in cities and trial venues across the country make her an invaluable resource for any research or trial team. In 20 years of jury and market research studies, I relied extensively on Letters’ management and research skills to support all of my engagements.
— Edward M. Bodaken, Ph.D., Senior Vice President and Director of Jury Research (retired), FTI Consulting
I have had the pleasure of working with Robyn for more than 25 years. She has exceptional skills and decades of experience in applied social science research. Robyn is an industry leader in the use of survey and focus group research methods to examine social and legal issues.
— Jim Stiff, Ph.D., Senior Director of Jury Consulting, The Focal Point, LLC
Opinion Studies is an ideal partner for our marketing firm. Regardless of the size of the company needing help, Ms. Letters works with us to consistently find a research solution that addresses individual client needs. The result is solid information that ultimately saves our clients from costly mistakes.
— Maggie Cox, President/Partner, BC&A
I would not hesitate to recommend Opinion Studies to any of my colleagues at other universities. Robyn doesn’t just gather and report data; she integrates results into a well-written document that places the findings in the context of the research goals and objectives. We couldn’t be more pleased with the product she delivered.
— Susan C. Opava, Ph.D., Dean/Research and Graduate Studies, Cal Poly San Luis Obispo
Ms. Letters designed and ran the largest of our test studies which involved 3,600 mock jurors and a budget of more than $400,000. Her creativity, flexibility and firmness combined with her organizational skills ensured the successful completion of the project. In addition to meeting all the rigorous specifications of the project contributors (a group of esteemed academicians), she came in under budget by nearly $40,000.
— Terry Gardner, Project Manager/Major study supporting publication of Punitive Damages: How Juries Decide
On more than one occasion, I’ve contracted with Opinion Studies to conduct research among medical patients and professionals—both challenging populations to reach and interview. In all cases, Opinion Studies completed the projects on time and on budget and produced valuable information that helped me make important strategic decisions. I will not hesitate to recommend the group to my colleagues in the healthcare field.
— Jodie Ditmore, CEO Central Coast Labs

When you need to know what people are really thinking.