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Client
Comments
Opinion
Studies is an ideal partner for our marketing firm. Regardless
of the size of the company needing help, Ms. Letters works
with us to consistently find a research solution that
addresses individual client needs. The result is solid
information that ultimately saves our clients from costly
mistakes.
Maggie Cox, President/Partner
Barnett-Cox Advertising Agency
Robyn
Letters and her Opinion Studies group are "a cut
above" others in sampling, field research, focus
group facilitation and report development. Robyn's sensitivity
to changing client needs and budget constraints and her
knowledge of prevailing attitudes in cities and venues
across the country make her an invaluable resource for
any research or trial team. In 20 years of jury and market
study I relied extensively on Letters' management and
research skills to support all of my engagements.
Edward M. Bodaken, Ph.D.
Senior Vice-President and Director of
Jury Research (Ret.) FTI Consulting
Ms.
Letters designed and ran the largest of our test studies
which involved 3,400 mock jurors and a budget of more
than $400,000. Her creativity, flexibility and firmness
combined with her organizational skills ensured the successful
completion of the project. In addition to meeting all
the rigorous specifications of the project coordinators
(a group of esteemed academicians), she came in under
budget by nearly $40,000!
Terry Gardner, Project Manager
Major study leading to the publication of Punitive Damages:
How Juries Decide
Robyn's
focus groups are always helpful! Her questions are always
meaningful and productive and she knows intuitively how
to get at the most important issues.
Julie Aguilar, General Manager
Knoxville News-Sentinel, Scripps Howard Newspapers
Robyn
Letters has conducted focus group and other research projects
for me for more than 20 years. In each project she has
been involved in the design of the research protocol and
the recruitment of subjects. She is so effective and sensitive
as a moderator, that I use tapes of her focus groups and
personal interviews to teach my students about qualitative
research.
Susan
H. Evans, Ph.D.
Research Scientist, Keck School
of Medicine,
University of Southern California
Opinion
Studies has always performed above expectations for me.
The firm's expertise at project design and management
and their high standards of quality control have helped
our healthcare intervention projects attain their goals.
Peter Clarke, Ph.D.
Director, Center for Health and Medical Communication
Annenberg School for Communication, University of
Southern California
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